Warriors 4 Wildlife

Warriors 4 Wildlife is dedicated to rescuing and transporting sick, injured, orphaned, or abandoned wildlife in need. They assist wildlife shelters and carers with donations of supplies through fundraising and help educate the public in wildlife rescue, rehabilitation and wildlife conservation.

Problem:

Daniel and Natalie, board members, came to Just Wright with a full annual report formatted on pages with pictures. All the pieces were there. But, they felt it was dry. They wanted it injected with personality to make it a page-turner. They both know from experience that people don’t generally love reading reports, and it’s a shame when they represent such great work and so much goes into them. And they were both aware that it had to be professional simultaneously, so it was highly accurate and formal in part.

Solution:

To ensure this annual report remained professional, we researched and compared well-known charity reports to check what was best practice and how much wriggle room we had with creativity. Once we’d decided on the parts that had to be formal, we proofread those and improved the clarity and fluency. Next, we got our magazine writing head on and treated the stories like feel-good segments you’d see in your favourite casual publication. This meant the titles were playful and intriguing. The body copy was conversational, kind and encouraging. They have a 2021/22 annual report that’s uplifting and an easy read.

https://warriors4wildlife.org