Unashamedly Human

Unashamedly Human is Emily’s spiritual and mindset coaching brand. She’s a fresh, no-BS mentor for women who want to get unstuck from old patterns and ruts and instead generate self-love, bigger lives and a dose of happiness.

Problem:

Emily is great at her own copy. But as a solopreneur, she’s time-poor. And she regularly releases new courses. That’s a lot of fresh copy across the website and email sequences. She outsources whatever she can to buy her precious time back. That way, she can serve more clients. She struggled with knowing what to include, and she hasn’t trained in conversion copy and wanted to feel confident that her landing page would do the job: book clients onto the latest course.

Solution:

We set about creating juicy concepts that’d capture her clientele’s attention for The Single Woman, The Wealthy Woman and Amplify. Each had to be bold, sassy and irresistible. The women needed to see themselves in the copy. We created SEO-rich landing pages and used conversion copy to entice readers to hit sign up. With each course, we delivered an email sequence using storytelling, fun GIFs, and strategic buy-in opportunities, from pre-launch to cart closing.