Bridge It

Bridge It is a Melbourne-based charity providing young people who’ve experienced homelessness and out-of-home care with a home, a community, and support services to help them thrive.

Problem:

Carla engaged Just Wright to refine the voice of Bridge It as she struggled to get the messaging right. Being a new charity and relying on volunteers for comms support meant inconsistencies in vocab, tone and style. She wanted it unifying so team members could pick up the promotional materials and know exactly how to share Bridge It’s work. She wanted all the important fundraising and service documents to match, be available at the touch of a button, and be ready to go when a new donor or new young person showed interest.

Solution:

So, we started by injecting a warm, youthful and conversational tone into the website, using this as the foundation piece. From this, we collaborated on the first-ever annual report, weaving professional and friendly together. What a proud document. Then came fundraising and service fliers, the pitch deck, and even the service agreements (so they were less daunting to service users). As the project progressed, Carla realised she wanted social media guidelines to train volunteers and brand guidelines so future writers can pick up the voice. Carla still works with us.

Carla can now confidently do her busy job as Founder and CEO, knowing she can flick out professional resources in a second that shout Bridge It’s message from Melbourne’s rooftops.

https://bridgeit.org.au